An Apology Letter from Tim Cook, Apple CEO

I am sure that everyone has heard about the bugs and silly errors on Apple products recently, particularly iPhone 5 and iOS 6.  Obviously, Apple maps application is a good bite for all the anti-apple.  Personally, Apple has just made a very bad reputation and disappointed many consumers, not only the very limited-new-features iPhone but also all the bugs and other mistakes when the phone went out of the factory in China.

Below is the letter from Tim Cook, Apple’s CEO to tell their customers to use other maps applications on AppStores.  No compensations at all?!?  I thought they might have to reimburse their customers to download alternative app.  Well, that’s the way Apple does.

To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook Apple’s CEO

Retrieved from Apple Website at

Apple Maps was not a stop for all the silly mistakes that people encountered.  Brian Tong from CNET also reported that people received their new iPhone 5 with chips.  You should laugh out loud to know that Philip Schiller, Apple’s senior vice president, answered in his email to a customer that:

 Any aluminum product may scratch or chip with use, exposing its natural silver color.  That is normal.

Seen on Apple Byte: iPhone 5: Record sales, record frowns?

Disappointed! But who cares, it’s still the most durable product among others right?! Many people have brought it through torture tests and looks like only water could kill it!

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